by admin | Jan 27, 2017 | Google Adwords, Home Page
Google have today announced the release of their guide to using Gmail ads. The Best Practice Guide covers a number of elements and we thought that we’d take a look at the key recommendations (so that you don’t have to!) – here are our main takeaways:...
by admin | Dec 15, 2016 | Google Adwords, Home Page, Video Ads
For regular readers of our blog posts, there will be an appreciation that much of our focus tends to be on text and display ads. There’s a fairly simple reason for that: 90% of UK advertisers tend to make use of approaches that cover at least one of these. But...
by admin | Sep 26, 2016 | Ecommerce, News In Brief
How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values? Lots of questions there and a recent report has highlighted that...
by admin | Sep 26, 2016 | Google Adwords, PPC
The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10...
by admin | Sep 23, 2016 | Google Adwords
Google’s launch of Extended Text Ads via the AdWords platform has been attracting some attention, with the search giant having decided to make some changes to the deadlines for implementation. What are Extended Text Ads and how should they be used? Our search...