As you'll probably be aware, we're based in Hampshire. It's no coincidence that we should work from here, since we think it's one of the best locations in the UK. If you've never visited this beautiful county, then you're really missing out! We thought it might be nice to offer a little guide to some of the great places to visit: Winchester We're based just outside the County Town of Winchester, so we may be a little biased, but...
We know that "content is king" when it comes to the world of SEO. How do we know this? Mainly because it's something that's constantly stated by people working within the SEO industry. It's also a statement, however, that seems to me to have contributed to an overload of poor quality information online. It seems that plenty of people are out there creating content, but is there really value associated with much of it? Sadly, it seems...
If you're having SEO work carried out, then does it really matter where you chosen provider is located? Given that we market our services for local businesses on many occasions, it's safe to assume that we think that local knowledge really matters, but we would say that, wouldn't we?! The question is: why does it matter? Why is it more useful for a small business in Hampshire to use an SEO consultant in Winchester or Southampton, rather than...
Part of our role here at Search South involves staying up to date with the latest SEO news and trends. You may not have spotted some of the biggest headlines of recent days, so here's our guide to what's big in SEO right now. Google Shopping changes If you've missed the big news in this area, then you may not be aware that Google Shopping is about to change significantly. Many online retailers have been used to the...
Does the Public Sector need to get involved in the world of Search Engine Optimisation (SEO)? That's an interesting question to ask, at a time when the priority within the UK appears to be to cut spending in many areas. Without delving into the history of those cutbacks are occurring, it's worth considering whether SEO is an area where public finances should ever be invested. There has been investment in this area in the past - is...
It would be lovely to ignore Google sometimes. Indeed, this is something that can work well for some business owners, but it's not a risk that many can afford to take. The reality is that Google dominates the search engine scene here in the UK. With more than 85% of searches being conducted on this single search engine, it's clear that ignoring its existence will only lead to less traffic for your site. That doesn't mean, of...
In the world of SEO, it's amazing how frequently you'll hear people talking about "dominating" a particular market or sector. Is this something that's possible to achieve for a small business? The answer to that question rather depends upon your idea of what a market or sector actually consists of. If you have a small business that primarily targets customers within an area that's local to you, then it may well be realistic for you to take...
When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...
The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for business owners is that changes within Google can have a wide effect. This is why many search engine marketing consultants have been paying close attention to the series of Google algorithm changes,...
Are you using an Analytics package right now? If not, you really should be! These handy applications are all about allowing you to see how visitors find your site, what they do once they reach it and why they decide to leave. By understanding visitor behaviour, you can make improvements that have significant benefits. Some good examples might be: A website where many visitors leave immediately. This clearly suggests that they're not finding what they want. You might be...