Gmail ads: the new guide from Google

Google have today announced the release of their guide to using Gmail ads. The Best Practice Guide covers a number of elements and we thought that we’d take a look at the key recommendations (so that you don’t have to!) – here are our main takeaways:...

UK e-commerce in brief: delivery

How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values? Lots of questions there and a recent report has highlighted that...

Top 10 Google AdWords Mistakes

The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10...

Google AdWords: Extended Text Ads

Google’s launch of Extended Text Ads via the AdWords platform has been attracting some attention, with the search giant having decided to make some changes to the deadlines for implementation. What are Extended Text Ads and how should they be used? Our search...