From an SEO point of view, it seems that local search optimization has received a lot more coverage in the US than it has in the UK to date. This means that, for those who are looking to dominate local search in the UK, there's a clear competitive advantage from making an early move. When we're talking to owners of small businesses about their requirements for search engine placement services, we often find that surprisingly few are...
A quick round-up of the top 5 blog posts about SEO that our team have spotted in the past few days - enjoy! SEO For Designers, Developers & Managers An excellent post from over at SEO Book, discussing the barriers that you face (as an SEO consultant) when dealing with a team of people. The article includes some useful tips on dreaded use of Flash too! Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? It seems hard...
We're going to be providing a regular series of articles focusing on different aspects of search engine optimisation. Since we're based in the UK, many of these articles will naturally centre on the industry in this country. But we're sure that plenty of the issues discussed will be relevant to a broader audience. In this issue, we're going to take a look at online reputation management. You may not be familiar with what this area is all...
As an SEO professional, it's impossible not to take an interest in links. We're used to carrying out analysis of link profiles. In fact, sometimes it can become something of an obsession! We may also enjoy telling our clients about the quality of their own link profile and how it compares with their competitors. The success of some black hat techniques suggests that quantity can often still over-power quality. So does this mean that we should think...
The Google Panda update hit the UK on 11 April 2011 and has been receiving some attention in the media generally. There have been plenty of headlines generated within the online community. But what's it all about and what impact has been seen so far? Let's take a closer look. What is Google Panda? Well, back in February, Google launched a major new algorithm update in the US. According to Google themselves, this change had an impact on almost...
A lot of our work involves local companies and many see the benefits in ranking well for searches within the local area. If you only look to serve the local area, then it makes sense to concentrate on generate leads that will be relevant to the services that you can provide. One of the added advantages to such an approach may be that you'll face less competition. This should, in theory, make things a lot more simple than...
We're now able to offer some dedicated pages on the main site for Hampshire businesses - we'll also be adding more soon. For the time being, we've started by providing an overview of our Andover SEO consultancy services, Alresford search engine optimisation opportunities, professional Aldershot SEO approaches, web marketing in Brockenhurst and Basingstoke internet marketing. We hope that the new pages will be of interest to potential clients in those areas. By Keith Barrett...
We often work with local companies, helping them to generate more targeted visitors to their websites and, ultimately, more customers. But when we're working on Hampshire SEO projects, we're also careful to think about the message that we're sending out on behalf of clients. This is especially important when dealing with local businesses - possibly even more so than in other situations. Partly, that's because nearby businesses will often be looking at local people as potential customers. Often,...
If you're thinking about your own approach to SEO, then you might want to consider the following 3 steps that we feel are fundamental to the process: 1. Are you targeting the right keywords? If you're not, then it really doesn't matter how great your optimisation attempts are - you'll still be left struggling for sales. 2. Have you looked at on-site optimisation? If you think that this is simply about adding a few keywords into the meta...
Our own search engine placement services are designed to increase the profile of your website. By achieving better positioning, you'll be able to attract more visitors to your site. It sounds simple, but it's taken us years of training and experience to get to the point where we can provide search engine optimisation services that consistently deliver results. We know that it's not just about visitor numbers. Sure, they may look good on a spreadsheet. But what really...