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Google Adwords, Home Page

Google have today announced the release of their guide to using Gmail ads. The Best Practice Guide covers a number of elements and we thought that we'd take a look at the key recommendations (so that you don't have to!) - here are our main takeaways: Audience targeting There's some sound advice here that is largely concentrated on: using domain, purchasing intent and keyword targeting; making use of email lists in order to re-engage customers; using similar audiences. This...

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Google Adwords, Home Page, Video Ads

For regular readers of our blog posts, there will be an appreciation that much of our focus tends to be on text and display ads. There's a fairly simple reason for that: 90% of UK advertisers tend to make use of approaches that cover at least one of these. But video ads are big business too and are increasing in popularity. What's stopped growth from occurring at an earlier stage? We think that a number of factors...

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Ecommerce, News In Brief

How much should you charge for delivery, what options can you make available and what sort of impact would you expect this issue to have an conversion rates, sales volumes and average order values? Lots of questions there and a recent report has highlighted that relatively few UK retailers offer international shipping as standard. It's estimated that 78% of UK retailers don't mention an international shipping option on their websites, thereby meaning that they are missing out...

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Google Adwords, PPC

The Google AdWords platform enables UK advertisers to reach a wide audience of potential customers. But plenty of businesses struggle to get a positive impact from the advertising campaigns. Having examined thousands of AdWords accounts over the years, here are the 10 mistakes that we see occurring again and again: 1. Targeting too broadly It can be tempting to imagine that the key to success is placing your ads in front of as many pairs of eyes as possible....

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Google Adwords

Google's launch of Extended Text Ads via the AdWords platform has been attracting some attention, with the search giant having decided to make some changes to the deadlines for implementation. What are Extended Text Ads and how should they be used? Our search engine marketing team have all of the information that you might need: As the name suggests, Extended Text Ads enable advertisers to increase the size of the ads that are displayed across Google's network....

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Home Page

Pay Per Click (PPC) campaigns have many advantages. In particular, they can provide you with an immediate source of website visitors, customers and sales. But these extra sales come at a price. If you're not careful, you can soon find that you're spending more on PPC than you're deriving as a result. The main PPC systems have become increasingly complicated in recent years. We've been working in this area for almost a decade and we've seen many changes...

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Home Page

More is bought and sold online in the UK than in any other nation in Europe. What’s the secret to the UK’s e-commerce success story? Over the coming weeks, we’re going to be taking a closer look at the history of online sales in the UK. We’ll examine the key businesses at the forefront of the digital sales charge and we’ll also look at what the future may hold. In preparing this series, we’ve relied upon a...

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Home Page

Earlier this year, Google announced that mobile search queries had overtaken those being carried out on desktop devices. The announcement came as little surprise, with the search engine giant having spent some time flagging up the rapid rise in mobile search. It was only a matter of time before this point was reached, but how prepared is your business? Have you invested in ensuring that you are delivering the best possible experience for mobile visitors? The rise of...

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Internet Marketing, SEO

SEMrush is a tool that is marketed as offering competitive data for digital marketing professionals. It's a piece of software that we've used regularly in recent years and have come to know pretty well. We're not big on doing long-winded reviews, but we thought that you might be interested in receiving some insight into how SEMrush works and whether it could be useful to your business. So let's start with the basics: Subscription costs You can access a very...

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Internet Marketing

How much of an impact is e-commerce having within the UK economy? How many millions of pounds are being spent online each year? They say that a picture is worth a thousand words and we certainly believe that this image tells its own story: Follow our series on the growth of e-commerce within the UK to get insights into what the future may hold....

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