by Keith Barrett | Jan 18, 2026 | Google Ads
Few topics in Google Ads generate as much debate as broad match keywords. Some advertisers swear by them. Others avoid them entirely. If you’ve managed campaigns for any length of time, you’ve probably seen both sides of the argument. Years ago, broad match had a poor...
by Keith Barrett | Jan 17, 2026 | Google Ads
Google has rolled out a notable update to Google Ads that will be welcomed by PPC professionals who value control over their bidding strategy. Manual CPC bidding — where advertisers set maximum cost-per-click bids themselves — has historically been difficult to access...
by Keith Barrett | Jan 15, 2026 | Google Ads
For e-commerce businesses, Google Shopping campaigns remain one of the most important drivers of revenue within paid search. They provide a highly visible, product-focused format that aligns closely with user intent, particularly for queries where the user is already...
by Keith Barrett | Jan 9, 2026 | Google Ads
For e-commerce advertisers, one of the more significant shifts in recent years has been the increasing prominence of Performance Max campaigns. What was once a relatively straightforward Shopping-led approach has evolved into a more complex landscape, where automation...
by Keith Barrett | Jan 2, 2026 | Google, Google Ads
Negative keywords are one of the most important — and often overlooked — components of successful Google Ads management. Used correctly, they help advertisers control spend, improve relevance, and ensure ads appear only for searches that are genuinely likely to...
