by Keith Barrett | Feb 5, 2026 | Google Ads
Keyword match types have always been one of the foundations of Google Ads. But over the last few years, they’ve changed more than at any other point in the platform’s history. If you’re still thinking about Broad, Phrase and Exact Match the way you did five or ten...
by Keith Barrett | Feb 4, 2026 | Google Ads
The Google Ads platform offers a wide range of campaign types, each designed to support different marketing goals — from driving immediate sales to building brand awareness at scale. Choosing the right campaign type is one of the most important decisions advertisers...
by Keith Barrett | Feb 4, 2026 | Google Ads
For roofing companies across the UK, generating a consistent flow of high-quality leads remains one of the biggest challenges to sustainable growth. Unlike industries with predictable demand, roofing is often reactive. Work can surge suddenly following bad weather,...
by Keith Barrett | Feb 3, 2026 | Google Ads, Uncategorized
Whether you’re new to paid search or managing a mature account, the same questions come up time and time again. This guide answers the most common questions advertisers ask about Google Ads, from fundamentals through to optimisation and scaling. Use the contents below...
by Keith Barrett | Jan 29, 2026 | Google Ads
No theory. No fluff. Just practical actions you can take today to tighten up performance, reduce wasted spend, and get more value from your Google Ads account. Account & Structure Split brand and non-brand campaignsSeparate Search, Display, Performance Max, and...
