by Keith Barrett | Feb 12, 2026 | Google Ads
While carrying out a recent Google Ads audit, I came across something I hadn’t seen in quite some time: hundreds of Expanded Text Ads (ETAs) still live within the account. That immediately raised a red flag. If you’re not immersed in the mechanics of Google Ads ad...
by Keith Barrett | Feb 11, 2026 | AI, Google Ads
Absolutely — below is an expanded, blog-ready version of your LinkedIn article. It goes deeper into the Google Ads specifics, keeps a professional tone, and is structured for your website rather than social media. Google Ads Inside AI Platforms: What It Means for...
by Keith Barrett | Feb 10, 2026 | Google Ads
For B2B companies using Google Ads to generate leads, measuring success isn’t always straightforward. Clicks and impressions are easy to track. Form submissions look reassuring in reports. But the real question most leadership teams want answered is much simpler — is...
by Keith Barrett | Feb 9, 2026 | Google Ads
In recent years, Google Ads has become increasingly dependent on data quality. Automated bidding, budget allocation and optimisation decisions all hinge on one thing: reliable conversion signals. Against that backdrop, Google has introduced a new diagnostics hub for...
by Keith Barrett | Feb 6, 2026 | Google Ads
Google Ads is currently testing a new feature that allows campaign changes to require approval from more than one party before they go live. On paper, this sounds like a minor workflow update. In reality, it touches on something that comes up frequently when...
