by Keith Barrett | Feb 18, 2026 | Google Ads
When a Google Ads account underperforms, the issue is often blamed on bidding strategy, budget, or creative. Sometimes that’s fair. But in many cases, the root cause is much more fundamental: poor keyword intent management. One of the most common and costly mistakes I...
by Keith Barrett | Feb 17, 2026 | Google Ads, Paid Marketing, Search Engine Marketing
Recent reports suggest that a Google Ads tool has, in some cases, automatically re-enabled keywords that advertisers had previously paused. If true, that’s a significant development. Paused keywords are usually paused for a reason. They may have been irrelevant, too...
by Keith Barrett | Feb 16, 2026 | Google Ads, Google Adwords Guide
Performance Max has evolved significantly since its launch. What started as a highly automated, somewhat opaque campaign type has matured into something far more usable for serious advertisers. As we move through 2026, Performance Max (PMax) is no longer just a “set...
by Keith Barrett | Feb 13, 2026 | B2B, Google Ads, Lead Generation
Spend a few minutes on LinkedIn and you’ll quickly discover that there’s no shortage of “magic formulas” for B2B lead generation. There are frameworks. There are scripts. There are automated systems that apparently work for any business, in any sector, with minimal...
by Keith Barrett | Feb 12, 2026 | Google Ads
For Google Shopping campaigns, the product feed is not simply a supporting component. It is the foundation upon which performance is built. While other areas of PPC, such as bidding strategy or campaign structure, can influence results, they are ultimately constrained...
