by Keith Barrett | Feb 21, 2026 | Google Ads
Responsive Search Ads (RSAs) have now been the dominant ad format within Google Ads search campaigns for several years. Since Google phased out expanded text ads, RSAs have become the default way advertisers deliver messaging across search campaigns. For many...
by Keith Barrett | Feb 20, 2026 | Google Ads
Within Google Ads, few topics generate as much debate as broad match keywords and negative keywords. One is associated with expansion and automation. The other is linked to control and restriction. Some advertisers view them as opposing forces. In reality, they are...
by Keith Barrett | Feb 20, 2026 | Google Ads
For roofing contractors, generating a steady stream of enquiries is rarely the problem in isolation. The real challenge lies in generating the right enquiries at a cost that makes commercial sense. Too many businesses fall into the trap of equating activity with...
by Keith Barrett | Feb 18, 2026 | Google Ads
At some point, most Google Ads accounts hit a ceiling. Performance is stable. CPA or ROAS targets are being met. Exact and phrase match campaigns are tightly structured. Search Terms are clean. Everything looks healthy. But growth stalls. Impression share plateaus....
by Keith Barrett | Feb 18, 2026 | Google Ads
Broad match keywords and smart bidding are often discussed separately. In reality, their true potential is unlocked when they are used together. Google has been steadily moving advertisers towards automation. Match types have become more flexible. Manual bidding has...
