by Keith Barrett | Feb 26, 2026 | Google Ads
If you have ever asked, “How much does Google Ads cost?”, you will already know that the most honest answer is: it depends. That may sound evasive, but it is simply the reality of how Google’s advertising ecosystem works. There is no universal cost per click, no fixed...
by Keith Barrett | Feb 25, 2026 | Google Ads
If you have been running Google Ads for more than a few years, you will almost certainly have strong opinions about exact match keywords. For a long time, exact match was the gold standard. It meant tight control, predictable search queries and, in theory, high...
by Keith Barrett | Feb 24, 2026 | Google Ads
When building a search campaign in Google Ads, few decisions have as much impact on performance as keyword match type. Match types influence who sees your ads, how much you spend, how quickly you gather data and, ultimately, how efficiently you generate leads or...
by Keith Barrett | Feb 23, 2026 | Google Ads
Broad match keywords have evolved dramatically over the past few years. Once regarded as blunt instruments that sprayed ads across loosely related queries, they are now deeply integrated with Google’s automation and Smart Bidding systems. Used correctly, broad match...
by Keith Barrett | Feb 22, 2026 | Google Ads
Responsive Search Ads (RSAs) have become the standard ad format within Google Ads search campaigns. Since expanded text ads were phased out, advertisers now rely on RSAs as the primary way to deliver messaging within search results. However, one question frequently...
