by Keith Barrett | Mar 3, 2026 | Google Ads
For dental practices looking to grow, attracting a steady flow of new patients is essential. While referrals, local reputation and repeat visits all play an important role, they are not always predictable or scalable. In contrast, Google Ads offers a way to generate...
by Keith Barrett | Mar 2, 2026 | Google Ads, Paid Marketing, PPC
Pay Per Click (PPC) management is not one-size-fits-all. Although the platforms may be the same – whether that’s Google Ads, Microsoft Advertising or paid social channels – the way campaigns should be structured, optimised and measured differs significantly depending...
by Keith Barrett | Mar 1, 2026 | Google Ads
Performance Max has been one of the most significant shifts in the evolution of Google Ads over the past few years. Introduced as a campaign type designed to automate and unify advertising across Google’s entire inventory, it promised improved performance through...
by Keith Barrett | Feb 28, 2026 | Google Ads, Uncategorized
For accountancy firms across the UK, Google Ads can be a powerful source of new client enquiries. But it also comes with a common concern: cost. “How much does a click cost for accountants?”“Why are CPCs so high?”“Is it worth paying £10, £20 or more per click?” In...
by Keith Barrett | Feb 27, 2026 | Google, Google Ads
Conversations about Google Ads costs often start and end with one question: “What’s your average CPC?” Cost per click (CPC) is visible, easy to compare, and simple to understand. It feels tangible. If clicks cost less, the assumption is that performance must be...
