Recent reports suggest that a Google Ads tool has, in some cases, automatically re-enabled keywords that advertisers had previously paused. If true, that’s a significant development. Paused keywords are usually paused for a reason. They may have been irrelevant, too...
Performance Max 2026 – An Overview
Performance Max has evolved significantly since its launch. What started as a highly automated, somewhat opaque campaign type has matured into something far more usable for serious advertisers. As we move through 2026, Performance Max (PMax) is no longer just a “set...
B2B Lead Generation: Why the “Boring” Google Ads Work Still Wins
Spend a few minutes on LinkedIn and you’ll quickly discover that there’s no shortage of “magic formulas” for B2B lead generation. There are frameworks. There are scripts. There are automated systems that apparently work for any business, in any sector, with minimal...
Product Feed Checklist for Google Shopping
For Google Shopping campaigns, the product feed is not simply a supporting component. It is the foundation upon which performance is built. While other areas of PPC, such as bidding strategy or campaign structure, can influence results, they are ultimately constrained...
Expanded Text Ads: Not Dead Yet?
While carrying out a recent Google Ads audit, I came across something I hadn’t seen in quite some time: hundreds of Expanded Text Ads (ETAs) still live within the account. That immediately raised a red flag. If you’re not immersed in the mechanics of Google Ads ad...
Google Ads Inside AI Platforms: What It Means for Advertisers
Absolutely — below is an expanded, blog-ready version of your LinkedIn article. It goes deeper into the Google Ads specifics, keeps a professional tone, and is structured for your website rather than social media. Google Ads Inside AI Platforms: What It Means for...
How B2B Companies Should Really Measure the Value of Google Ads Lead Generation
For B2B companies using Google Ads to generate leads, measuring success isn’t always straightforward. Clicks and impressions are easy to track. Form submissions look reassuring in reports. But the real question most leadership teams want answered is much simpler — is...
Google Ads’ New Diagnostics Hub: Why Data Health Deserves More Attention
In recent years, Google Ads has become increasingly dependent on data quality. Automated bidding, budget allocation and optimisation decisions all hinge on one thing: reliable conversion signals. Against that backdrop, Google has introduced a new diagnostics hub for...
Google Ads and Multi-Party Approvals
Google Ads is currently testing a new feature that allows campaign changes to require approval from more than one party before they go live. On paper, this sounds like a minor workflow update. In reality, it touches on something that comes up frequently when...
Broad Match, Phrase Match & Exact Match: What’s Changed and What Still Matters
Keyword match types have always been one of the foundations of Google Ads. But over the last few years, they’ve changed more than at any other point in the platform’s history. If you’re still thinking about Broad, Phrase and Exact Match the way you did five or ten...
Google Ads Campaign Types: A Quick Overview
The Google Ads platform offers a wide range of campaign types, each designed to support different marketing goals — from driving immediate sales to building brand awareness at scale. Choosing the right campaign type is one of the most important decisions advertisers...
Lead Generation – Google Ads for Roofers
For roofing companies across the UK, generating a consistent flow of high-quality leads remains one of the biggest challenges to sustainable growth. Unlike industries with predictable demand, roofing is often reactive. Work can surge suddenly following bad weather,...