by Keith Barrett | Jan 2, 2026 | Google, Google Ads
Negative keywords are one of the most important — and often overlooked — components of successful Google Ads management. Used correctly, they help advertisers control spend, improve relevance, and ensure ads appear only for searches that are genuinely likely to...
by Keith Barrett | Dec 15, 2025 | Google Ads
Sitelinks are one of the most effective ad assets available in Google Ads. They allow advertisers to show additional links beneath their ads, directing users to specific pages on a website. Used well, sitelinks improve visibility, increase click-through rate, and help...
by Keith Barrett | Dec 11, 2025 | Google Ads
When running campaigns in Google Ads, advertisers choose keywords they want to target. However, keywords are only part of the story. What really determines how budgets are spent is the actual search terms people type into Google before clicking an ad. Understanding...
by Keith Barrett | Nov 6, 2025 | Google Ads
Responsive Search Ads were designed to give advertisers flexibility — yet many accounts still limit performance by pinning headlines and descriptions. Pinning might feel like a way to stay in control of messaging, but in most cases it reduces ad strength, restricts...
by Keith Barrett | Oct 2, 2025 | Google, Google Ads
When managing paid search effectively, structure is everything. One of the most important — and often underestimated — structural decisions in Google Ads is whether to separate brand and non-brand keywords into different campaigns. On the surface, it might feel like...
by Peter Johnson | May 10, 2023 | Google Ads
So, you’re looking to get your head around this whole Google Ads thing, right? Well, there’s this super important concept you’ve gotta know – Keyword Match Types. They’re like the secret sauce that can make or break your ad campaigns. In...
