by Keith Barrett | Feb 10, 2026 | Google Ads
For B2B companies using Google Ads to generate leads, measuring success isn’t always straightforward. Clicks and impressions are easy to track. Form submissions look reassuring in reports. But the real question most leadership teams want answered is much simpler — is...
by Keith Barrett | Feb 9, 2026 | Google Ads
In recent years, Google Ads has become increasingly dependent on data quality. Automated bidding, budget allocation and optimisation decisions all hinge on one thing: reliable conversion signals. Against that backdrop, Google has introduced a new diagnostics hub for...
by Keith Barrett | Feb 6, 2026 | Google Ads
Google Ads is currently testing a new feature that allows campaign changes to require approval from more than one party before they go live. On paper, this sounds like a minor workflow update. In reality, it touches on something that comes up frequently when...
by Keith Barrett | Feb 5, 2026 | Google Ads
Keyword match types have always been one of the foundations of Google Ads. But over the last few years, they’ve changed more than at any other point in the platform’s history. If you’re still thinking about Broad, Phrase and Exact Match the way you did five or ten...
by Keith Barrett | Feb 4, 2026 | Google Ads
The Google Ads platform offers a wide range of campaign types, each designed to support different marketing goals — from driving immediate sales to building brand awareness at scale. Choosing the right campaign type is one of the most important decisions advertisers...
by Keith Barrett | Feb 4, 2026 | Google Ads
For roofing companies across the UK, generating a consistent flow of high-quality leads remains one of the biggest challenges to sustainable growth. Unlike industries with predictable demand, roofing is often reactive. Work can surge suddenly following bad weather,...
