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ppc management Tag

Online advertising has become the most effective way of marketing businesses. However, the extent of success depends on tools used to advertise the products and services. Advertisers looking for cost-effective online advertising opt for content marketing. However, this form of advertising can be painfully slow for marketers looking for quick results hence, the increasing tendency to use PPC campaigns. Studies show 64.6% of consumers click on ads when shopping for products online. Additionally, PPC campaigns tend to...

Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google's recent changes to exact match within AdWords. They note that: "From my observations, the update is doing what it’s supposed to do. The reach of exact match terms has been extended, granting new volume you weren’t reaching before. That can be good or bad, depending on the industry, linguistic meanings, double entendres and so on....