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Is Your Website Delivering for Mobile Visitors?

Is Your Website Delivering for Mobile Visitors?

The goal of your business website is to attract more customers and increase sales. Sure, it does a lot more than that, but its primary goal is more customers and more sales. Keeping that idea in mind, the business owner has to ask himself or herself the question, “Does my website really do what it needs to make my business successful?”

After many business owners ask themselves this question, they usually turn to a web development agency that can show them what their website is lacking and suggest important changes that can give them the results they want. The number one change these web developers suggest is to make your business website more mobile friendly. With more and more people using their mobile devices to shop online and visit business websites for information and directions, optimising your website for mobile users is important.

If a mobile user visits your website and finds it difficult to use, they might not convert into a sale. If you make it easy for someone to visit your website, browse your products and find the information they need, whether they are using a mobile device or not, there is a higher chance of conversion. So optimise your business website for mobile users, increase conversions and see more profits. It really is simple.

But what if you have a PPC campaign that you spent a lot of money on? Does it matter if your site is optimised for mobile? After all, you already have a better chance of customers visiting your website. The answer is yes, it does matter. If your site is not optimised for mobile use and mobile visitors have difficulty using it, you could be throwing money away on your PPC campaign and never see the results of your efforts. Your landing page is important and your PPC campaign is directing customers to it, make sure they can use it once they get there.

Your customers want to buy your products, make it easy for them by optimising your business website for mobile users and don’t miss out on this very important audience. Contact SearchSouth now and let one of our PPC professionals help you increase conversions today.


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Vanessa Simms
Vanessa writes on a range of subjects for the Search South blog, but has a strong focus on her core interest area of Google AdWords management best practices.