There is no denying that Google ads are a great way for businesses to tap into new and previously unexplored sources of traffic to their website, increase awareness of their brand and ultimately make more sales. But as competition for keywords increase and so too do...
The Google AdWords Quality Score Explained
AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing...
Top 6 tools to spy on your PPC competitors
If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly...
Calculating return on investment from your Google AdWords campaigns
Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring...
Top 5 Google AdWords Mistakes To Avoid
The online world is a fiercely competitive place to do business, but it can be a profitable one too. Here in the UK, ecommerce is worth around 533 billion pounds a year, and accounts for around 17 per cent of all retail sales. It’s the only industry which has seen...
How To Get Google AdWords Certified
Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a...
What’s your exit strategy? The ultimate guide to the use of exit popups
Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you...
Facebook Custom Audiences: Why They Matter And How To Use Them
For both big brands and small businesses, Facebook is an advertising goldmine. With access to all of the 2.2 billion users currently active on the platform, there are few marketing tools that can pack a punch quite as impressive as this social network. Last year, for...
Landing Page Success: Picking the Right Font For Maximum Impact
To your Average Joe, landing pages can seem like a pretty simple tool to use. You simply create a page that has all the most relevant information on it, direct loads of traffic to it and watch the sales/conversions roll through the door. But if you have ever actually...
What Industry Is the Most Expensive to Advertise Using Google Pay Per Click?
Google is a multibillion dollar company with products and services offered in a wide range of industries from advertising, marketing and search engines, to hardware, software, internet, even a $38 million wind farm in North Dakota, USA. With everything that Google has...
Event Ticket Resellers and Google AdWords
The issue of event tickets being snapped up and re-sold has been gaining increasing attention in recent months. In fact, it's felt like something of a problem for many years. Across sporting events, concerts and a range of other forms of entertainment, it often...
Top Questions For Your Google AdWords Manager
Google AdWords is a sure way to get your business noticed and to develop it into a successful leader in your market. Your business’ ad will be listed in one of the world’s leading search engines and on popular, relevant web pages where it will be seen by millions of...