At first glance, there doesn't seem to be much of a link between Silicon Valley and Brexit. The former represents a fast-paced technological hub in California. The latter is all about the UK's vote to leave the European Union. But a report today in The Guardian...
UK Digital Ad Spend Hits £10Bn
Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016. The...
The death of exact match examined
Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google's recent changes to exact match within AdWords. They note that: "From my observations, the update is doing what it’s supposed to do. The reach of exact...
PPC Insight: Google Customer Reviews
Have you ever noticed, when searching on Google, that some retailers have ratings next to their ads? When viewing an ad, it may be indicated that you are looking at a 4-star or 5-star retailer. So, how do these ratings come about? Google's Trusted Store program has...
Google to extend fact checking capabilities
2017 appears to be the year of fake news, with the phenomenon capturing numerous news headlines during the first few months of the new year. Google, the search engine giant, have found themselves caught up in the midst of this particular story. With some larger brands...
Niche Marketing Explained
Do you want your business to be the next Coca Cola or Google? We love it when clients think big, but we’re also endlessly encountering businesses that are finding success targeting sectors that appear to be small. Creating a leading search engine, or an incredibly...
Getting your SEO targeting right
Many digital marketing agency clients seek out a local agency and we find this to be the case with SEO Hampshire requirements. There's a lot of sense to such an approach, since a local agency will often have an understanding of the market, an insight into the...
Continuing our support of Circus Starr
We're pleased to confirm our continuing support of Circus Starr, with the not-for-profit organisation reaching its 30th anniversary year. Established in 1987, the touring circus provides free seats for disadvantaged, vulnerable or disabled children. The Big Top Tour...
What’s trending online and how can you find out?
Understanding latest trends can have a huge impact upon the direction of your business. The ability to identify changes in consumer behaviour at an early stage, for example, may allow you to alter approach before competitors do so. In today’s connected world, it might...
Paid search versus SEO: a closer look
Increasing online visibility can have a dramatic impact upon your business, but how should you prioritise the budget that you have available? There are a number of channels that you can seek to use, but may small business owners wonder whether they should focus on...
Gmail ads: the new guide from Google
Google have today announced the release of their guide to using Gmail ads. The Best Practice Guide covers a number of elements and we thought that we'd take a look at the key recommendations (so that you don't have to!) - here are our main takeaways: Audience...
Video campaign management getting easier?
For regular readers of our blog posts, there will be an appreciation that much of our focus tends to be on text and display ads. There's a fairly simple reason for that: 90% of UK advertisers tend to make use of approaches that cover at least one of these. But video...