The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for...
Why use an Analytics package?
Are you using an Analytics package right now? If not, you really should be! These handy applications are all about allowing you to see how visitors find your site, what they do once they reach it and why they decide to leave. By understanding visitor behaviour, you...
Hitting the SEO headlines
A quick tour round the big search engine optimisation stories that have been making the news in the past 7 days. We kick off with a report from SEO Diva, suggesting 8 tips to increase your rankings after Panda. An interesting topic and one that's sure to get plenty of...
The Role of A Pay Per Click Agency
What should a Pay Per Click Agency do? As a provider of PPC campaign management services, we believe that we're able to offer clients real value for money. Our services include: Identifying target keywords that will actually produce sales, rather than wasting money on...
Add Words: Advertising On Google
Google Adwords is the advertising system from the search engine giant that allows you to pay per click (PPC). In other words, you only pay when a visitor reaches your website. In theory, Adwords (pronounced "Add Words") represents a simple approach. But many companies...
UK PPC Services
Our UK PPC consultancy services are proving increasingly popular, but we've been surprised in recent months by the number of clients that have previously been using overseas pay-per-click management agencies. Given the ability to communicate easily via email, Skype...
Search Engine Optimisation Hampshire Services
Although we work nationwide, plenty of local firms contact us asking for SEO Hampshire services. Fortunately, we aim to provide cost-effective solutions to businesses of all sizes. We take a particular pleasure in helping a small business to compete in a sector where...
Countdown to the Alresford Show
A heads-up for locals (or those wanting to visit the lovely Hampshire countryside!) - the Alresford show is taking place on Saturday 3 September 2011 at Tichborne Park. It's going to be a nice mixture of vintage tractors, livestock, poultry, contests for dogs and...
The UK Search Engine Placement Scene
We've taken a few calls in the past week asking if we can provide search engine placement services. It's an interesting phrase to use and one that had kind of fallen out of use for a little while - or so it seemed! Generally, when people talk about placement in this...
Summer SEO changes
Some market sectors are clearly more competitive during the summer months. In fact, it's fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in...
Small Business SEO: How Is It Different?
So what's the difference between search engine optimisation campaigns that are carried out for small businesses and those that are undertaken for larger organisations? The most obvious answer here is that the budgets tend to be very different. Although this will...
Keeping an eye on SEO events
We're looking at attending quite a few industry events this year. Here are a few dates for the calendar: 29 June and 30 June 2011 The Online Marketing Show takes place at Olympia. With over 6,000 key players in the industry having attended last year's event, 2011 is...