by Peter Johnson | Feb 23, 2023 | Google, Google Ads, Lead Generation
Cost Per Acquisition (CPA) is one of the most important metrics that advertisers measure when running campaigns on Google Ads. Lowering CPA is a critical goal for advertisers since it directly impacts their bottom line by increasing profits and ROI. There are several...
by Vanessa Simms | Apr 20, 2019 | B2B, Google Ads, Google Adwords, Lead Generation
Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don’t know where to start? Maybe you’ve already run a campaign or two, but you’re not sure why they didn’t bring in more leads, or...
by Peter Johnson | Apr 17, 2019 | Google Ads, Lead Generation
Are you looking for a fast and effective way to generate more leads online for your small business? Then Pay per Click (PPC) could be one of your best options since itโs by far the fastest way to produce results and does not require a large initial investment. As long...
