by Keith Barrett | Feb 13, 2026 | B2B, Google Ads, Lead Generation
Spend a few minutes on LinkedIn and you’ll quickly discover that there’s no shortage of “magic formulas” for B2B lead generation. There are frameworks. There are scripts. There are automated systems that apparently work for any business, in any sector, with minimal...
by Keith Barrett | Feb 4, 2026 | Google Ads
For roofing companies across the UK, generating a consistent flow of high-quality leads remains one of the biggest challenges to sustainable growth. Unlike industries with predictable demand, roofing is often reactive. Work can surge suddenly following bad weather,...
by Vanessa Simms | Apr 20, 2019 | B2B, Google Ads, Google Adwords, Lead Generation
Would you like to use Google Ads effectively within your B2B environment to grow your business, but you just don’t know where to start? Maybe you’ve already run a campaign or two, but you’re not sure why they didn’t bring in more leads, or...
by Peter Johnson | Apr 17, 2019 | Google Ads, Lead Generation
Are you looking for a fast and effective way to generate more leads online for your small business? Then Pay per Click (PPC) could be one of your best options since it’s by far the fastest way to produce results and does not require a large initial investment. As long...
