by Vanessa Simms | Mar 7, 2019 | Google Ads, Paid Marketing, PPC
Online advertising has become the most effective way of marketing businesses. However, the extent of success depends on tools used to advertise the products and services. Advertisers looking for cost-effective online advertising opt for content marketing. However,...
by Keith Barrett | Apr 11, 2017 | Google Adwords
Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google’s recent changes to exact match within AdWords. They note that: “From my observations, the update is doing what itโs supposed to do. The...