by Keith Barrett | Mar 9, 2026 | Google Ads, Paid Marketing, PPC
Pay-per-click (PPC) advertising has become one of the most important growth channels for e-commerce businesses. Unlike many other marketing channels, PPC offers the ability to generate immediate traffic, measure performance clearly and scale campaigns quickly when...
by Keith Barrett | Mar 3, 2026 | Bing, Google Ads, Paid Marketing, PPC
Pay Per Click (PPC) advertising has never been more accessible. Platforms such as Google Ads, Microsoft Advertising and LinkedIn Ads allow businesses of all sizes to launch campaigns in a matter of hours. The barrier to entry is low. The interface is intuitive....
by Vanessa Simms | Mar 7, 2019 | Google Ads, Paid Marketing, PPC
Online advertising has become the most effective way of marketing businesses. However, the extent of success depends on tools used to advertise the products and services. Advertisers looking for cost-effective online advertising opt for content marketing. However,...
by Keith Barrett | Apr 11, 2017 | Google Adwords
Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google’s recent changes to exact match within AdWords. They note that: “From my observations, the update is doing what itβs supposed to do. The...
