by Vanessa Simms | Jul 24, 2018 | Google Adwords
Google have made AdWords a highly simplified piece of software that lets you get started in minutes. Click a few buttons, hand over your credit card details and off you go! However, it is exactly this simplicity that could end up costing you dearly. Here, we’ll take a...
by Vanessa Simms | Jul 17, 2018 | Google Adwords
If you’ve never used Google AdWords before, you’re already missing out on something amazing. Because of AdWords’ natural ability to drive highly targeted, low cost leads to your website, it’s one of today’s most powerful marketing tools out there. But, before you head...
by Vanessa Simms | Apr 9, 2018 | Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Running an AdWords campaign might seem, at first glance, like a pretty simple process. Choose keywords, add funding and off you go; full steam ahead! But in reality, if you want to run an effective campaign (and who doesn’t) things need to be watched a little more...
by Vanessa Simms | Apr 5, 2018 | Facebook Ads
No doubt you’ll already have heard about the latest, and some would say biggest, scandal to hit social media company Facebook. In an exposé made by the Guardian newspaper it was revealed that the data of around 85 million of its users was acquired unethically by...
by Vanessa Simms | Mar 12, 2018 | Google Adwords, Paid Marketing, PPC
Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring...
