by Vanessa Simms | Sep 30, 2018 | Google Ads, Google Adwords
If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 – 14...
by Vanessa Simms | Sep 25, 2018 | Google Ads, Paid Marketing, PPC
Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success....
by Vanessa Simms | Sep 12, 2018 | Conversion Rates, Google Ads, Google Adwords, Landing Pages
Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix,...
by Vanessa Simms | Aug 2, 2018 | Internet Marketing, Technology
What visuals accompanied your latest big campaign? Were there beautiful people doing beautiful things with your beautiful products? Probably. Were those people around the 18 – 30 age group? Almost certainly. And did anyone have a visible disability? Probably not....
by Vanessa Simms | Jul 30, 2018 | Google Adwords
Paid search is one of the most powerful marketing tools available to businesses today, if not the most powerful. In terms of digital ad spend, it accounts for almost half of every penny spent by marketers around the world. Google reports that a good campaign can...
