by Vanessa Simms | Mar 21, 2019 | Paid Marketing, PPC
In terms of PPC, most people only think of the PPC networks run by Bing and Google. However, these are not the only PPC platforms on the internet. Due to the success of PPC, many companies have created their own platforms to cash in on its success. These lesser-known...
by Vanessa Simms | Mar 7, 2019 | Google Ads, Paid Marketing, PPC
Online advertising has become the most effective way of marketing businesses. However, the extent of success depends on tools used to advertise the products and services. Advertisers looking for cost-effective online advertising opt for content marketing. However,...
by Vanessa Simms | Feb 26, 2019 | Google Ads, Google Adwords, Paid Marketing, PPC, PPC Metrics
Running a successful PPC campaign is not just about generating sales, or conversions but factoring in the associated costs and determining if the campaign made the desired results. Many marketers ignore this aspect of PPC campaigns. The reason is that they are content...
by Vanessa Simms | Feb 7, 2019 | Click Through Rates, PPC Metrics
Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of...
by Vanessa Simms | Dec 8, 2018 | Careers
Making a career change can be a daunting task. It often requires a lot of planning and decision making. Among some of the questions, you will have to ask yourself include: Am I making the right decision? Is the career right for me? Indeed, the process involves making...
