PPC and SEO have been the most utilised components when it comes to creating traffic, likes, followers, and buyers. However, little is done on the About Us page. This particular page is very important since it gives the company or business an excellent opportunity to sell itself to potential customers. It is of great essence that the About Us page does not act as an additional blank script to be filled with unnecessary remarks. To be...
Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious decline in conversions. As a landing page is a vital component of any marketer's advertising strategy and profits, it's important to conduct a review as honestly as possible to identify the...
Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix, having effective landing pages becomes vitally important to your campaigns. Minor landing page improvements which increase conversions by just a fraction of a percent can positively affect your bottom line, so...
Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you have spent a lot of time working out how to get people to take actions whilst they are on your website, either through clear calls to action or attention-grabbing popups. But what about when...