Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of...
Google Ad Specifications: A Breakdown
The multiscreen world we are living in has brought a lot of changes in the Ad world. From the 25-35-35 character rule that used to grace the text Ads to the new character count 30-30-80, changes have continued to hit the paid search marketing platform. Getting to know...
What is Google Ads Academy? An Introduction
Google Ads Academy is a quick training program that offers the skills you need to succeed in creating and placing successful Google Ads. On completion of the course, you gain knowledge in Google Ads. It is also a standard way to prove your level of knowledge in Google...
Using Google Display Ads To Generate New Business
Google has millions of websites that provide companies an excellent platform for advertising business. This was the premise for developing Google Display Ads. The ads are made of visual banner advertisements displayed on advertising-supported sites. Google Display Ads...
Why you should use Google Ads Editor
Google Ads Editor is a free software that you can download to help you manage your campaigns within Google Ads. It allows you to make changes to your account even when you are not online and can be a massive time saver when it comes to making bulk changes. All you...
Google Ads vs Google Ads Express – Which One Should Your Business Use?
Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like...
What are Google Hotel Ads?
Before making a hotel booking, most travellers do thorough research on Google. And, when it comes to traffic, Google exceeds any of the major OTA (Online Travel Agency) searches. It accounts for about 77% of the global search traffic. And, although only a small...
Looking ahead to Black Friday 2019
2018 Black Friday has been eventful especially since massive fails in most online stores characterized it. This is owed to the fact that a majority of retailers felt that last years' success would spill over to this year without them making any considerable efforts to...
Latest Google Ads Changes
Advertisers should be very happy about the open competition between Google and Facebook since it encourages both companies to up their game. Even though Google probably has the edge right now (since it's no secret that Facebook itself is struggling and heavily...
Have an online store? How well are you monitoring performance?
Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for...
Build Yourself A Career In Digital Marketing
Making a career change can be a daunting task. It often requires a lot of planning and decision making. Among some of the questions, you will have to ask yourself include: Am I making the right decision? Is the career right for me? Indeed, the process involves making...
Why You Should Be Using Single Keyword Ad Groups
Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per...