by Peter Johnson | Feb 10, 2019 | Google Ads, Google Adwords, Google Adwords Guide
Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In...
by admin | Feb 2, 2019 | Display Ads, Google Ads
The multiscreen world we are living in has brought a lot of changes in the Ad world. From the 25-35-35 character rule that used to grace the text Ads to the new character count 30-30-80, changes have continued to hit the paid search marketing platform. Getting to know...
by Peter Johnson | Jan 29, 2019 | Google Ads
Google Ads Academy is a quick training program that offers the skills you need to succeed in creating and placing successful Google Ads. On completion of the course, you gain knowledge in Google Ads. It is also a standard way to prove your level of knowledge in Google...
by Peter Johnson | Jan 25, 2019 | Display Ads, Google Ads, Google Adwords
Google has millions of websites that provide companies an excellent platform for advertising business. This was the premise for developing Google Display Ads. The ads are made of visual banner advertisements displayed on advertising-supported sites. Google Display Ads...
by admin | Jan 14, 2019 | Google Ads, Google Ads Editor
Google Ads Editor is a free software that you can download to help you manage your campaigns within Google Ads. It allows you to make changes to your account even when you are not online and can be a massive time saver when it comes to making bulk changes. All you...
by Peter Johnson | Jan 5, 2019 | Google Ads, Google Ads Express, Google Adwords, Google Adwords Guide
Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like...
