by Peter Johnson | Dec 26, 2018 | Google, Google Ads
Before making a hotel booking, most travellers do thorough research on Google. And, when it comes to traffic, Google exceeds any of the major OTA (Online Travel Agency) searches. It accounts for about 77% of the global search traffic. And, although only a small...
by Peter Johnson | Dec 22, 2018 | Conversion Rates, Ecommerce, Google Ads
2018 Black Friday has been eventful especially since massive fails in most online stores characterized it. This is owed to the fact that a majority of retailers felt that last years’ success would spill over to this year without them making any considerable...
by Peter Johnson | Dec 18, 2018 | Facebook Ads, Google Ads
Advertisers should be very happy about the open competition between Google and Facebook since it encourages both companies to up their game. Even though Google probably has the edge right now (since it’s no secret that Facebook itself is struggling and heavily...
by Peter Johnson | Oct 25, 2018 | Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per...
by admin | Oct 22, 2018 | Google Ads, PPC
In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising...
by Vanessa Simms | Sep 30, 2018 | Google Ads, Google Adwords
If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 – 14...
