by Vanessa Simms | Sep 25, 2018 | Google Ads, Paid Marketing, PPC
Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success....
by Peter Johnson | Sep 20, 2018 | Google Ads, Google Adwords, Google Adwords Guide
Google Ads, formerly known as Google AdWords is Google’s web spanning ad network. Arguably one of the most sophisticated ad network ever to be developed, text, image and video ads can be put in front of a targeted audience based on their search intent and sites they...
by Peter Johnson | Sep 15, 2018 | Google Ads, Google Adwords
Google AdWords has changed. Since last month, Google have been transitioning those with AdWords accounts to a new interface to be known as Google Ads. But it isn’t just the name which has changed, the updated platform has a number of new tools, features and layouts....
by Vanessa Simms | Sep 12, 2018 | Conversion Rates, Google Ads, Google Adwords, Landing Pages
Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix,...
by admin | Aug 22, 2018 | Google Ads, Google Adwords
So, you are already sold on the fact that online ads with platforms such as Facebook or Google and you know they are going to bring a great benefit your business. You set up the campaigns, select audiences, keywords and write some compelling copy that is going to pull...
