by admin | Apr 10, 2017 | Google, Reputation Management
2017 appears to be the year of fake news, with the phenomenon capturing numerous news headlines during the first few months of the new year. Google, the search engine giant, have found themselves caught up in the midst of this particular story. With some larger brands...
by admin | Apr 6, 2017 | Google, Google Adwords, Internet Marketing, Niche Marketing, Paid Marketing, PPC
Do you want your business to be the next Coca Cola or Google? We love it when clients think big, but weโre also endlessly encountering businesses that are finding success targeting sectors that appear to be small. Creating a leading search engine, or an incredibly...
by admin | Apr 3, 2014 | Google, Google Adwords
There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it’s also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn’t work for...
by admin | Nov 18, 2013 | Google, Google Penalties, Link Building, SEO
The Google Penguin algorithm updates have transformed the way in which many SEO providers think about the approach that they take to link building. It’s also clear, having read a number of leading forums on the subject, that there’s an enormous amount of...
by admin | Aug 12, 2013 | Google, Internet Marketing, SEO
Before launching into this article, it might make more sense to begin by asking: do you know who Matt Cutts is? He’s the head of Google’s webspam team and is increasingly seen as the public face of Google, when it comes to providing information about SEO....
by admin | Aug 9, 2013 | Google, Google Penalties, SEO
It sometimes feels a little too easy to associate any loss of positioning within Google with the idea that a site has been hit by a penalty. Although this is probably the actual cause in many cases, it’s often easy to place blame in the wrong area. If...