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01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

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Google

It would be lovely to ignore Google sometimes. Indeed, this is something that can work well for some business owners, but it's not a risk that many can afford to take. The reality is that Google dominates the search engine scene here in the UK. With more than 85% of searches being conducted on this single search engine, it's clear that ignoring its existence will only lead to less traffic for your site. That doesn't mean, of...

The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for business owners is that changes within Google can have a wide effect. This is why many search engine marketing consultants have been paying close attention to the series of Google algorithm changes,...

Although we work nationwide, plenty of local firms contact us asking for SEO Hampshire services. Fortunately, we aim to provide cost-effective solutions to businesses of all sizes. We take a particular pleasure in helping a small business to compete in a sector where they were previously struggling to achieve the results that they were looking for. It often goes to show that online marketing and search engine optimisation aren't simply about the size of a marketing budget...

We've taken a few calls in the past week asking if we can provide search engine placement services. It's an interesting phrase to use and one that had kind of fallen out of use for a little while - or so it seemed! Generally, when people talk about placement in this way, they are looking to get the best positioning and visibility in the search engines. In some senses, it reminds us of the days when we'd...

Our previous blog post examined the search scene in Winchester, Hampshire. We provide Hampshire SEO services - we're based just outside Winchester. Our analysis showed that many Winchester businesses are competing for space on Google. In effect, they are often chasing the same potential customers. This was certainly the case when it came to accommodation searches - these were the most popular searches that had an obvious interest for commercial organisations within the area. We concluded that previous...

Why do so many people want to be on page one of Google? We all know that this is where traffic is to be found, but things weren't always this way. There was a time when others dominated the search engine market. Google's dominance of the search engine market in the UK is a real extreme. It's quite different, for instance, from the current scene in the United States. The figures for UK market share really draw attention...

A quick round-up of the top 5 blog posts about SEO that our team have spotted in the past few days - enjoy! SEO For Designers, Developers & Managers An excellent post from over at SEO Book, discussing the barriers that you face (as an SEO consultant) when dealing with a team of people. The article includes some useful tips on dreaded use of Flash too! Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? It seems hard...

We're going to be providing a regular series of articles focusing on different aspects of search engine optimisation. Since we're based in the UK, many of these articles will naturally centre on the industry in this country. But we're sure that plenty of the issues discussed will be relevant to a broader audience. In this issue, we're going to take a look at online reputation management. You may not be familiar with what this area is all...

As an SEO professional, it's impossible not to take an interest in links. We're used to carrying out analysis of link profiles. In fact, sometimes it can become something of an obsession! We may also enjoy telling our clients about the quality of their own link profile and how it compares with their competitors. The success of some black hat techniques suggests that quantity can often still over-power quality. So does this mean that we should think...

The Google Panda update hit the UK on 11 April 2011 and has been receiving some attention in the media generally. There have been plenty of headlines generated within the online community. But what's it all about and what impact has been seen so far? Let's take a closer look. What is Google Panda? Well, back in February, Google launched a major new algorithm update in the US. According to Google themselves, this change had an impact on almost...