If you're having SEO work carried out, then does it really matter where you chosen provider is located? Given that we market our services for local businesses on many occasions, it's safe to assume that we think that local knowledge really matters, but we would say that, wouldn't we?! The question is: why does it matter? Why is it more useful for a small business in Hampshire to use an SEO consultant in Winchester or Southampton, rather than...
When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...
Although we work nationwide, plenty of local firms contact us asking for SEO Hampshire services. Fortunately, we aim to provide cost-effective solutions to businesses of all sizes. We take a particular pleasure in helping a small business to compete in a sector where they were previously struggling to achieve the results that they were looking for. It often goes to show that online marketing and search engine optimisation aren't simply about the size of a marketing budget...
We've taken a few calls in the past week asking if we can provide search engine placement services. It's an interesting phrase to use and one that had kind of fallen out of use for a little while - or so it seemed! Generally, when people talk about placement in this way, they are looking to get the best positioning and visibility in the search engines. In some senses, it reminds us of the days when we'd...
We're looking at attending quite a few industry events this year. Here are a few dates for the calendar: 29 June and 30 June 2011 The Online Marketing Show takes place at Olympia. With over 6,000 key players in the industry having attended last year's event, 2011 is sure to be popular too. Saturday 2 July 2011 London SEO Off The Clock is taking place at The Old Red Cow (71/72 Long Lane, Smithfield, London), from 2pm until late. They've hired...
Search engine optimisation is beginning more mainstream here in the UK. I know this, since more people understand what I'm talking about when they ask me what I do! There's undoubtedly greater recognition of what the industry is all about and how it can be of use. We're more used to receiving enquiries from friends and acquaintences about how we achieve improving results. Sometimes, those queries may have financial benefits in mind. One of the great things about...
Our services are all aimed at helping businesses to success online. As might be expected, we have considerable expertise in marketing online. But how does this style of marketing differ from other techniques? Technical issues It's easy to become focused on technical issues when dealing with the Internet. It's easy to see why this should be the case - after all, for many people, the Internet is all about technology. Keeping on top of technical aspects is certainly important,...
If you're thinking about optimising your small business website, then what should you expect to be involved? Our small business SEO service provides a cost-effective solution, but it also recognises that there are some fundamental differences when dealing with small business websites. A large corporate, often with a significant online advertising budget, is able to make some moves that simply aren't possible on a smaller budget. This can certainly make the challenge considerably greater for small businesses, but...
Our previous blog post examined the search scene in Winchester, Hampshire. We provide Hampshire SEO services - we're based just outside Winchester. Our analysis showed that many Winchester businesses are competing for space on Google. In effect, they are often chasing the same potential customers. This was certainly the case when it came to accommodation searches - these were the most popular searches that had an obvious interest for commercial organisations within the area. We concluded that previous...
A quick round-up of the top 5 blog posts about SEO that our team have spotted in the past few days - enjoy! SEO For Designers, Developers & Managers An excellent post from over at SEO Book, discussing the barriers that you face (as an SEO consultant) when dealing with a team of people. The article includes some useful tips on dreaded use of Flash too! Social Has Crossed the Marketing Budget Chasm; Will It Drown Search? It seems hard...