Part of our role here at Search South involves staying up to date with the latest SEO news and trends. You may not have spotted some of the biggest headlines of recent days, so here's our guide to what's big in SEO right now. Google Shopping changes If you've missed the big news in this area, then you may not be aware that Google Shopping is about to change significantly. Many online retailers have been used to the...
Does the Public Sector need to get involved in the world of Search Engine Optimisation (SEO)? That's an interesting question to ask, at a time when the priority within the UK appears to be to cut spending in many areas. Without delving into the history of those cutbacks are occurring, it's worth considering whether SEO is an area where public finances should ever be invested. There has been investment in this area in the past - is...
In the world of SEO, it's amazing how frequently you'll hear people talking about "dominating" a particular market or sector. Is this something that's possible to achieve for a small business? The answer to that question rather depends upon your idea of what a market or sector actually consists of. If you have a small business that primarily targets customers within an area that's local to you, then it may well be realistic for you to take...
When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...
The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for business owners is that changes within Google can have a wide effect. This is why many search engine marketing consultants have been paying close attention to the series of Google algorithm changes,...
Are you using an Analytics package right now? If not, you really should be! These handy applications are all about allowing you to see how visitors find your site, what they do once they reach it and why they decide to leave. By understanding visitor behaviour, you can make improvements that have significant benefits. Some good examples might be: A website where many visitors leave immediately. This clearly suggests that they're not finding what they want. You might be...
A quick tour round the big search engine optimisation stories that have been making the news in the past 7 days. We kick off with a report from SEO Diva, suggesting 8 tips to increase your rankings after Panda. An interesting topic and one that's sure to get plenty of hits at the minute. Are these tips useful? Well, I reckon that you'd get 100 different answers to this issue if you asked 100 self-proclaimed SEO experts. Our...
Although we work nationwide, plenty of local firms contact us asking for SEO Hampshire services. Fortunately, we aim to provide cost-effective solutions to businesses of all sizes. We take a particular pleasure in helping a small business to compete in a sector where they were previously struggling to achieve the results that they were looking for. It often goes to show that online marketing and search engine optimisation aren't simply about the size of a marketing budget...
We've taken a few calls in the past week asking if we can provide search engine placement services. It's an interesting phrase to use and one that had kind of fallen out of use for a little while - or so it seemed! Generally, when people talk about placement in this way, they are looking to get the best positioning and visibility in the search engines. In some senses, it reminds us of the days when we'd...
Some market sectors are clearly more competitive during the summer months. In fact, it's fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in December and January? I can only assume that they have alternative jobs for part of the year - maybe they spend the winter months selling electric heaters? Or...