Keeping up with Google

It would be lovely to ignore Google sometimes. Indeed, this is something that can work well for some business owners, but it’s not a risk that many can afford to take. The reality is that Google dominates the search engine scene here in the UK. With more than...

Keyword Targeting: Broad Aims

In the world of SEO, it’s amazing how frequently you’ll hear people talking about “dominating” a particular market or sector. Is this something that’s possible to achieve for a small business? The answer to that question rather depends...

The Changing Nature of SEO

The world of search engine optimisation (SEO) rarely stands still, as has been particularly evident in recent months. The UK scene is dominated by Google, with figures suggesting that the Internet giant has more than 85% of the UK search market. What this means for...

Why use an Analytics package?

Are you using an Analytics package right now? If not, you really should be! These handy applications are all about allowing you to see how visitors find your site, what they do once they reach it and why they decide to leave. By understanding visitor behaviour, you...