by Keith Barrett | May 2, 2017 | Ecommerce, Google Adwords, PPC
Whatever form of marketing activity you have in mind, you are probably looking to produce a positive return on investment (ROI). But have you got the foundations in place, so that you can reach that objective? In this article, I’ll show you how to make the...
by Keith Barrett | Apr 28, 2017 | Google Adwords, Google Adwords Guide, Home Page, PPC, Search Engine Marketing
In this blog post, we’ll be talking about how you can find better keywords for your AdWords campaigns. We’ll talk about keyword discovery, measuring competition and some tools that can make the job that bit easier. What is a keyword? When we visit our preferred search...
by Keith Barrett | Apr 26, 2017 | Google Adwords, PPC
You may be familiar with the appearance of standard Google AdWords ads, which primarily consist of 2 lines of headline text, a line for the description and a display URL. But it’s also possible to extend your ad, to make it more prominent within Google’s...
by Keith Barrett | Apr 21, 2017 | Google Adwords, Paid Marketing, PPC
The Google AdWords platform has changed considerably over the years, meaning that even the most experienced search engine marketing professionals can sometimes struggle to navigate to the right areas within an account. In this article, we highlight some key AdWords...
by Keith Barrett | Apr 20, 2017 | Bing, Google Adwords, Paid Marketing, PPC, Search Engine Marketing, SEO
We’re a digital marketing agency, with a focus on search engine marketing. But what does this really mean? In this blog post, we aim to cover the search engine marketing basics. If you’re new to this topic area, then we’ll take you through the key...
