by Keith Barrett | Apr 13, 2017 | Apple, Home Page, Technology
At first glance, there doesn’t seem to be much of a link between Silicon Valley and Brexit. The former represents a fast-paced technological hub in California. The latter is all about the UK’s vote to leave the European Union. But a report today in The...
by Keith Barrett | Apr 12, 2017 | Business, Ecommerce, Google, Home Page
Reading some stories produced by mainstream UK media outlets this morning throws up some interesting insights into the world of digital marketing. A story in The Guardian caught our eye, with the news that internet ad spending in the UK topped £10 billion in 2016. The...
by Keith Barrett | Apr 11, 2017 | Google Adwords
Over at Search Engine Land, they have been running an article on what the data tells us about the impact of Google’s recent changes to exact match within AdWords. They note that: “From my observations, the update is doing what it’s supposed to do. The...
by Keith Barrett | Apr 11, 2017 | Ecommerce, Google, Google Adwords, Home Page, PPC
Have you ever noticed, when searching on Google, that some retailers have ratings next to their ads? When viewing an ad, it may be indicated that you are looking at a 4-star or 5-star retailer. So, how do these ratings come about? Google’s Trusted Store program...
