Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious...
Google Ads News Round-Up
Google has a huge stake in creating a safe and healthy digital ad ecosystem. This is something that the company helped to pioneer in the last two decades. Google aims at ensuring that the internet is useful to everyone. In 2018, the company was faced with challenges...
Why Google Ads isn’t working for your business
As the world relies on the internet for virtually everything, Google Ads has undoubtedly become one of the most popular online platforms for generating interest in goods and services. It gives businesses tons of great ways to market themselves online and reach out to...
Top 10 PPC Advertising Platforms
In terms of PPC, most people only think of the PPC networks run by Bing and Google. However, these are not the only PPC platforms on the internet. Due to the success of PPC, many companies have created their own platforms to cash in on its success. These lesser-known...
Use PPC To Protect Your Brand
With the revolution in technology, internet marketing is proving to be an effective way of letting consumers aware of a product or service that you are providing. With the use of the Pay per click model of internet marketing, brands have been able to grow and gain...
PPC Campaign Management: What’s Involved?
Online advertising has become the most effective way of marketing businesses. However, the extent of success depends on tools used to advertise the products and services. Advertisers looking for cost-effective online advertising opt for content marketing. However,...
Bing Pay Per Click Ads Explained
A good number of businesses use Google Ads platform for online advertising. However, Bing offers an alternative and is advantageous in many ways. Given that Google is the leader in the online advertising platforms with products like Pay Per Click, it tends to be very...
Pay Per Click ROI Measurement
Running a successful PPC campaign is not just about generating sales, or conversions but factoring in the associated costs and determining if the campaign made the desired results. Many marketers ignore this aspect of PPC campaigns. The reason is that they are content...
Pay Per Click Tracking: Getting It Right
Most marketers or at least a good number are familiar with PPC advertising. Pay per click tracking involves evaluating the performance of your marketing campaigns. You can only be sure that your ad spend is making a difference to your bottom-line by tracking results....
Why Isn’t Google Ads Working For My Business?
The 4 major common Google Ads mistakes and How to Avoid them If you have not been using Google Ads for your business, then you are missing on such a great opportunity to drive tremendous traffic to your business. Ads work quite effectively for most businesses since...
Google Ads: 10 Steps To Advertising Perfection
Whether you are seeking to monetize your blog or watch your website ROI soar, Google ads are the way to go. It works by finding ads that are related to your content. Formerly known as AdWords, google ads use the pay per click (PPC) marketing strategy. There are...
Using Google Dynamic Search Ads
Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In...