by Vanessa Simms | Sep 12, 2018 | Conversion Rates, Google Ads, Google Adwords, Landing Pages
Your landing page can be the hero of your marketing campaign. Regardless of the channel or content you are working with, a solid, high performing landing page will get your campaign goals nailed down perfectly. As they play such an important role in the marketing mix,...
by admin | Jun 5, 2018 | Conversion Rates, Google Adwords
Are you out of the loop on the latest developments in the world of Google AdWords? Allow us to get you back in that loop, with our summary of new features, integrations and policy changes from the past few weeks. Google Optimize Integration The Google Optimize...
by admin | Mar 29, 2018 | Conversion Rates, Google Adwords
Employing Google AdWords to increase your sales is a tried and tested tool in everyone’s marketing arsenal. However, it doesn’t always go quite as planned. When you’ve invested heavily in advertising on AdWords but are failing to see the difference in your bottom...
by Peter Johnson | Mar 5, 2018 | Content, Conversion Rates, Home Page, Landing Pages
Unfortunately and inevitably people will always leave your website at some point. However awesome your site is, however low your bounce rate is and however well geared your content and design is to keep people engaged…people will still leave eventually. Betting is you...
by Peter Johnson | Feb 19, 2018 | Conversion Rates, Home Page
To your Average Joe, landing pages can seem like a pretty simple tool to use. You simply create a page that has all the most relevant information on it, direct loads of traffic to it and watch the sales/conversions roll through the door. But if you have ever actually...