by admin | Feb 14, 2019 | Google, Google Ads, Google Adwords, Google Adwords Guide
Whether you are seeking to monetize your blog or watch your website ROI soar, Google ads are the way to go. It works by finding ads that are related to your content. Formerly known as AdWords, google ads use the pay per click (PPC) marketing strategy. There are...
by Peter Johnson | Feb 10, 2019 | Google Ads, Google Adwords, Google Adwords Guide
Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In...
by Peter Johnson | Jan 5, 2019 | Google Ads, Google Ads Express, Google Adwords, Google Adwords Guide
Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like...
by Peter Johnson | Oct 25, 2018 | Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per...
by Peter Johnson | Sep 20, 2018 | Google Ads, Google Adwords, Google Adwords Guide
Google Ads, formerly known as Google AdWords is Google’s web spanning ad network. Arguably one of the most sophisticated ad network ever to be developed, text, image and video ads can be put in front of a targeted audience based on their search intent and sites they...
by Peter Johnson | Jun 20, 2018 | Google Adwords, Google Adwords Guide
Remarketing is hailed by many marketers as the holy grail of targeted advertising. What better way to increase your conversions than to target those that have already engaged with your brand in some way. Having spent some time on your website or landing pages shows at...
