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Google Adwords Guide

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Google Adwords Guide, Home Page

Google AdWords has proved itself repeatedly as an effective marketing tool for small to medium business startups looking for growth and brand recognition. Some marketing professionals choose to use AdWords exclusively for their clients while others like to add other marketing methods to increase sales. Which is best for you and is there a comparable marketing method that you should be using alongside your AdWords campaign? What is AdWords? First, let’s take a look at what AdWords...

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Google Adwords, Google Adwords Guide

Sometimes we ponder a lot, prior to writing a blog post. This is one of those posts where we thought a lot about whether we should even write it, before doing so. We’re going to provide a comprehensive guide to how you can actively optimise a Google AdWords account. Or, to put it another way, we’re about to reveal some of the best secrets of the trade. Gulp. Why are we happy to do so? Firstly, we...

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Google Adwords, Google Adwords Guide, Home Page, Uncategorized

For those looking to plan a Pay Per Click (PPC) advertising campaign, there are a number of online tools available. But there is only one free tool that allows limitless access to data direct from Google: this helps to explain why Google’s Keyword Planner remains the number one choice for PPC professionals. With direct integration with Google AdWords, the Keyword Planner also enables new campaigns to be created more quickly and efficiently than might otherwise be the...

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Google Adwords, Google Adwords Guide, Home Page, PPC

We've seen a lot of AdWords accounts over the years and we've seen a lot of problems too! In this article, we take a look at some of the most frequently observed pitfalls. When clients approach us to manage a Google AdWords account, it's typically due to one of a few scenarios: They are going to be using AdWords for the first time and wisely want the account set-up and optimised by someone who knows what they're...

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Google Adwords, Google Adwords Guide, Home Page, PPC, Search Engine Marketing

In this blog post, we’ll be talking about how you can find better keywords for your AdWords campaigns. We’ll talk about keyword discovery, measuring competition and some tools that can make the job that bit easier. What is a keyword? When we visit our preferred search engine, we enter a phrase in order to access information. If we’re looking to buy a new pair of jeans online, then we might enter: Buy men’s jeans online In this case, buy men's...

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Google Adwords, Google Adwords Guide

The first step when launching a new Google AdWords campaign is to decide on the core settings. In this blog post, we take a closer look at each of the individual settings in turn, offering guidance on selections that are right for your particular campaign. Campaign types The campaign type that you choose should reflect your marketing goals. If you are looking to target those individuals who are searching for your products or services, then the best option...

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