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The Google AdWords Quality Score Explained

by Peter Johnson | Mar 19, 2018 | Google Adwords, Google Adwords Guide, Home Page

AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing...

Top 5 Google AdWords Mistakes To Avoid

by Vanessa Simms | Mar 9, 2018 | Google Adwords, Google Adwords Guide, Home Page

The online world is a fiercely competitive place to do business, but it can be a profitable one too. Here in the UK, ecommerce is worth around 533 billion pounds a year, and accounts for around 17 per cent of all retail sales. It’s the only industry which has seen...

How To Get Google AdWords Certified

by Peter Johnson | Mar 7, 2018 | Google Adwords, Google Adwords Guide, Home Page

Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a...

Should You Be Using AdWords Advertising with Other Marketing Methods?

by Vanessa Simms | Oct 12, 2017 | Google Adwords Guide, Home Page

Google AdWords has proved itself repeatedly as an effective marketing tool for small to medium business startups looking for growth and brand recognition. Some marketing professionals choose to use AdWords exclusively for their clients while others like to add other...

Actively Optimising and Managing a Google AdWords Account

by Keith Barrett | Jun 29, 2017 | Google Adwords, Google Adwords Guide

Sometimes we ponder a lot, prior to writing a blog post. This is one of those posts where we thought a lot about whether we should even write it, before doing so. We’re going to provide a comprehensive guide to how you can actively optimise a Google AdWords account....

The complete guide to the Google Keyword Planner

by Keith Barrett | Jun 14, 2017 | Google Adwords, Google Adwords Guide, Home Page, Uncategorized

For those looking to plan a Pay Per Click (PPC) advertising campaign, there are a number of online tools available. But there is only one free tool that allows limitless access to data direct from Google: this helps to explain why Google’s Keyword Planner remains the...
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