by Keith Barrett | Apr 26, 2023 | Conversion Rates, Google Ads
In the world of digital marketing, Google Ads has emerged as one of the most powerful tools for driving website traffic, generating leads, and ultimately increasing revenue. Despite the countless metrics that marketers can analyze, one of the most crucial aspects to...
by Peter Johnson | Dec 14, 2018 | Conversion Rates, Ecommerce
Many online business owners may be persuaded to spend money on advertising and marketing activities; however, without monitoring the impact of marketing, the investment is akin to a stab in the dark. The current financial analysis methodologies have been developed for...
by Peter Johnson | Feb 19, 2018 | Conversion Rates, Home Page
To your Average Joe, landing pages can seem like a pretty simple tool to use. You simply create a page that has all the most relevant information on it, direct loads of traffic to it and watch the sales/conversions roll through the door. But if you have ever actually...
by admin | Apr 4, 2014 | Google Adwords, Internet Marketing
Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we’d like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate...