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Google Adwords, Google Adwords Guide, Paid Marketing, PPC

Google AdWords ad extensions are a great way to add information to your paid ads without incurring massive extra costs. Using ad extensions allows you to increase the attractiveness of your ads, generally making them stand out more in search results, which ultimately leads to more clicks on your ads. However, knowing that ad extensions are beneficial to your business  and deciding to use them is only the start. By understanding exactly what you can do to...

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Conversion Rates, Google Adwords

Employing Google AdWords to increase your sales is a tried and tested tool in everyone’s marketing arsenal. However, it doesn’t always go quite as planned. When you’ve invested heavily in advertising on AdWords but are failing to see the difference in your bottom line, it’s a highly frustrating situation. Even worse, when your ad impressions are good and the clicks are happening, but those clicks are not translating into sales, your campaign is costing you money for...

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Google Adwords, Google Adwords Guide

Who wants more profit? If you didn’t throw up your hand into the air or shout ‘me’ with enthusiasm then I am calling you out. What business doesn’t want to spend less and make more money? Isn’t that how businesses survive and thrive? We all want to make our businesses more profitable, which is why I am often shocked to see how much money marketers and business owners often ‘throw away’ by approaching their Google AdWords bidding strategy...

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Google Adwords, Google Adwords Guide

There is no denying that Google ads are a great way for businesses to tap into new and previously unexplored sources of traffic to their website, increase awareness of their brand and ultimately make more sales. But as competition for keywords increase and so too do the winning bid prices, smart businesses are always looking to get more for their money when it comes to their Google ads. Much of this can come down to the bid...

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Google Adwords, Google Adwords Guide, Home Page

AdWords is undeniably an awesome way to generate traffic and ultimately increase sales or other desired actions on your website. But as a business you want to get the most bang for your buck when it comes to your marketing spend. One way to do this is by increasing your Google AdWords Quality Score which in turn will decrease the amount you will have to spend in order to achieve your objectives. Not only is this a...

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Paid Marketing, PPC

If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly imagine. But alas, for most of us this has and never will become a reality, so we have to settle for the next best thing…being a PPC ninja. But what if...

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Google Adwords, Paid Marketing, PPC

Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring the ROI of their AdWords campaigns, or are not doing it properly. The result? Thousands of chief executives who still don’t know whether all the money they are pouring into AdWords really...

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Google Adwords, Google Adwords Guide, Home Page

The online world is a fiercely competitive place to do business, but it can be a profitable one too. Here in the UK, ecommerce is worth around 533 billion pounds a year, and accounts for around 17 per cent of all retail sales. It’s the only industry which has seen sustained growth in double digits, growing at around 11 per cent in the UK, and seven times faster than the global retail average. In order to harness...

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Google Adwords, Google Adwords Guide, Home Page

Getting Google AdWords certified can be a must have for many industry professionals, with some marketing companies not even giving your CV a second glance if you do not have the credentials clearly present. However, for many marketers getting AdWords certified is a nice way to strengthen your overall offering, build your career and prove that you really know what you are doing when it comes to leveraging the power of search advertising. Search the internet for...

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