We hope that 2019 was prosperous for your business and a success for your personally. From a business perspective, Google Ads may have been integral to your hopes for growth and development. So how did things go? The start of a new year brings about the opportunity to reflect, to evaluate and to consider. It may be the case that Google Ads helped to meet your goals. Or maybe it didn't help you to achieve as much as...
Advertisers should be very happy about the open competition between Google and Facebook since it encourages both companies to up their game. Even though Google probably has the edge right now (since it's no secret that Facebook itself is struggling and heavily dependent on Instagram), Facebook is still putting up enough of a fight to encourage Google to stay on point as has been demonstrated by the latest changes to Google Ads. Here is a quick...
In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising strategy such as the use of digital platforms to reach out to customers worldwide and increase their product awareness. Digital marketing platforms such as Google ads, Yahoo, Bing, Amazon, LinkedIn, Facebook and Twitter have...
If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 - 14 per cent higher today than it was a couple of years ago. This is largely being driven by more marketers spending more money on ads, with spending up 24 per cent...
Google AdWords has changed. Since last month, Google have been transitioning those with AdWords accounts to a new interface to be known as Google Ads. But it isn’t just the name which has changed, the updated platform has a number of new tools, features and layouts. The update has been rolled out in a bid to provide advertisers with valuable insight, which combined with Artificial Intelligence (AI) and machine learning can help them to boost performance. However, any...
Google have made AdWords a highly simplified piece of software that lets you get started in minutes. Click a few buttons, hand over your credit card details and off you go! However, it is exactly this simplicity that could end up costing you dearly. Here, we’ll take a look at whether AdWords really is the simple solution everyone should be using, and how it can go horribly wrong when you don’t know what you’re doing. Does AdWords...
The majority of modern digital marketers loves Google AdWords with a passion. With an average of 3.5 billion searches on the platform every day, Google provides an unprecedented level of exposure to users looking to purchase all types of products and services. But running campaigns on the AdWords platform can be a daunting process. With so much to learn, set up and tweak, it can be difficult to even know where to get started. You may ask...
Pick a random marketer and ask them whether they think Google AdWords returns substantial results for their business. Only luck can tell whether the answer would be an excited yes or resounding no. The divide between lovers and haters of the platform is challenged only by people opinions of Marmite. So the question remains – does Google AdWords really work? The answer is, of course, yes. Although like any tool in the marketers toolbox, knowing about and using it is...
Are you out of the loop on the latest developments in the world of Google AdWords? Allow us to get you back in that loop, with our summary of new features, integrations and policy changes from the past few weeks. Google Optimize Integration The Google Optimize platform allows website owners to make the visitor experience more personalised. It enables a review of current on-site behaviour and provides the tools that are needed to make changes. Those changes could...
Readers of this blog will be well aware that AdWords is a powerful tool that can bring a lot of quality traffic to your website. However, mindlessly throwing money at the platform is a sure-fire way to waste your marketing budget with little return on investment. Clever marketers are continuously trying to improve their ads, both to up their relevancy and lower the cost per click as well as to attract the right people to click...