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Google Adwords

Google's launch of Extended Text Ads via the AdWords platform has been attracting some attention, with the search giant having decided to make some changes to the deadlines for implementation. What are Extended Text Ads and how should they be used? Our search engine marketing team have all of the information that you might need: As the name suggests, Extended Text Ads enable advertisers to increase the size of the ads that are displayed across Google's network....

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Google Adwords, Internet Marketing

Does your Adwords account currently rely on showing the same ad (or set of ads) for every single keyword? That's probably bad news for a number of reasons, including the fact that it's unlikely that you ad will appear to be the most relevant one that's being presented to many searchers. Why should that be a concern? Primarily because you'll be faced with a low Click Through Rate (CTR), which may in turn lead to a low...

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Google Adwords, Internet Marketing

Conversion rates play a central role within online marketing, but why are they so important? In this blog post, we'd like to take a look at the meaning of the term, together with some practical examples of why you should pay attention to your conversion rate statistics. What does it mean? So, what is a conversion rate? In essence, it provides a way of measuring the effectiveness of your marketing efforts. It represents the proportion of website visitors...

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Google, Google Adwords

There are plenty of businesses, large and small, seeing great results from Adwords campaigns. But it's also true to say that numerous small businesses experiment with Google Adwords, before concluding that this style of advertising simply doesn't work for them. Why should there be different outcomes? Is it possible that Adwords offers a cost-effective approach for some, but not others? Based upon our own experiences, we would say that a number of factors need to be considered...

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Google Adwords, Paid Marketing, PPC

What should a Pay Per Click Agency do? As a provider of PPC campaign management services, we believe that we're able to offer clients real value for money. Our services include: Identifying target keywords that will actually produce sales, rather than wasting money on visitors who won't purchase your products or services Carrying out complete analysis of competitor behaviour Using advanced keyword targeting techniques to ensure that you're only spending money on attracting potential customers Making extensive use of negative keywords Organising...

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Google Adwords, Paid Marketing, PPC

Google Adwords is the advertising system from the search engine giant that allows you to pay per click (PPC). In other words, you only pay when a visitor reaches your website. In theory, Adwords (pronounced "Add Words") represents a simple approach. But many companies have built up years of expertise of using the system, ensuring that they are able to create advertising campaigns that really produce value for money. When using Adwords, you'll soon be presented with various...

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Google Adwords, Paid Marketing, PPC

Our UK PPC consultancy services are proving increasingly popular, but we've been surprised in recent months by the number of clients that have previously been using overseas pay-per-click management agencies. Given the ability to communicate easily via email, Skype and the like, does it really matter where a PPC agency is based, in relation to clients? We would obviously say "yes - it matters a lot"...

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