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We'd love to hear from you and we're always happy to offer our thoughts on how we can help to improve your business.

01962 736372

contact@search-south.com

Alresford, Hampshire

01962 736372 or 0207 9932096

London & Hampshire

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When we're tackling small business Internet marketing, how do things differ when compared to the campaigns that we run for larger businesses? There are actually more similarities than differences. We apply the same processes and approaches, but we're clearly very aware of the budget that's available. It means that we're always looking to provide value for money. In order to get the best returns for the client, it's critical that we're able to identify a suitable range of...

What should a Pay Per Click Agency do? As a provider of PPC campaign management services, we believe that we're able to offer clients real value for money. Our services include: Identifying target keywords that will actually produce sales, rather than wasting money on visitors who won't purchase your products or services Carrying out complete analysis of competitor behaviour Using advanced keyword targeting techniques to ensure that you're only spending money on attracting potential customers Making extensive use of negative keywords Organising...

We've taken a few calls in the past week asking if we can provide search engine placement services. It's an interesting phrase to use and one that had kind of fallen out of use for a little while - or so it seemed! Generally, when people talk about placement in this way, they are looking to get the best positioning and visibility in the search engines. In some senses, it reminds us of the days when we'd...

Some market sectors are clearly more competitive during the summer months. In fact, it's fair to see that some businesses fall away dramatically at other times of year. This is clear to me when I hear an ice-cream van pass at this time of year. Where are they in December and January? I can only assume that they have alternative jobs for part of the year - maybe they spend the winter months selling electric heaters? Or...

If you're thinking about optimising your small business website, then what should you expect to be involved? Our small business SEO service provides a cost-effective solution, but it also recognises that there are some fundamental differences when dealing with small business websites. A large corporate, often with a significant online advertising budget, is able to make some moves that simply aren't possible on a smaller budget. This can certainly make the challenge considerably greater for small businesses, but...

How should your internet business marketing efforts differ from your offline strategies? It's clear that the online world offers a considerable amount of opportunities - in many instances, for instance, you'll have the chance to reach out to an extremely wide audience. But it's also true that you need to be able to reach out to them in the right way. It's not enough to simply have a Twitter or Facebook account. A blog will also do...