by admin | Feb 14, 2019 | Google, Google Ads, Google Adwords, Google Adwords Guide
Whether you are seeking to monetize your blog or watch your website ROI soar, Google ads are the way to go. It works by finding ads that are related to your content. Formerly known as AdWords, google ads use the pay per click (PPC) marketing strategy. There are...
by Peter Johnson | Feb 10, 2019 | Google Ads, Google Adwords, Google Adwords Guide
Dynamic Search Ads (DSAs) have been available to advertisers since 2011, but in July 2018, Google redesigned the algorithm, taking the power of keyword control away from marketers. However, this move did not make DSAs any less important for online advertisers. In...
by Peter Johnson | Jan 25, 2019 | Display Ads, Google Ads, Google Adwords
Google has millions of websites that provide companies an excellent platform for advertising business. This was the premise for developing Google Display Ads. The ads are made of visual banner advertisements displayed on advertising-supported sites. Google Display Ads...
by Peter Johnson | Jan 5, 2019 | Google Ads, Google Ads Express, Google Adwords, Google Adwords Guide
Google Ads Express is a stripped-down version of Google Adwords, designed as a simplified package for businesses who want to start quickly. Google says it is ideal for business owners without much time to micromanage their online advertising. This probably seems like...
by Peter Johnson | Oct 25, 2018 | Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per...
by Vanessa Simms | Sep 30, 2018 | Google Ads, Google Adwords
If you’ve been involved in Google Advertising for any length of time, you may well be thinking that it’s starting to become somewhat more competitive. And you’d be right. According to Merkle’s Digital Marketing Report, the cost of a Google Ad is around 12 – 14...
