by Keith Barrett | Mar 24, 2026 | Facebook Ads, Google Ads, Lead Generation, LinkedIn
For service-based businesses in the UK, lead generation is rarely a simple, single-channel activity. Whether the business operates in dentistry, accountancy, legal services or home improvements, growth is typically dependent on a consistent and predictable flow of new...
by Keith Barrett | Mar 23, 2026 | Google Ads, LinkedIn
For businesses investing in paid media, the choice between Google Ads and LinkedIn Ads is often framed as a question of platform preference. In practice, the distinction runs deeper. These platforms operate on fundamentally different principles, target users at...
by Vanessa Simms | Jun 21, 2019 | LinkedIn, Paid Marketing, PPC
LinkedIn is a digital social platform designed for professional networking. While this social networking platform is commonly used in building professional connections, it is also a very useful advertising tool. In addition to having other online marketing tools such...
