by Vanessa Simms | Jul 15, 2019 | Google Ads, PPC, PPC Metrics
When it comes to marketing and/or advertising an online business, there are a few things that you will need to prioritize. But as you do this, you should also take into account the kind of ROI (return on investment) you will get from your campaign. It is especially...
by Peter Johnson | Apr 4, 2019 | Landing Pages, PPC, PPC Metrics
Creating an effective landing page for a Pay Per Click (PPC) campaign that persuades visitors to follow through with a Call To Action (CTA) can produce positive results for as much as two to three years. After that time, analytics will typically indicate a serious...
by Peter Johnson | Mar 26, 2019 | Google Ads, PPC, PPC Metrics
As the world relies on the internet for virtually everything, Google Ads has undoubtedly become one of the most popular online platforms for generating interest in goods and services. It gives businesses tons of great ways to market themselves online and reach out to...
by Vanessa Simms | Feb 26, 2019 | Google Ads, Google Adwords, Paid Marketing, PPC, PPC Metrics
Running a successful PPC campaign is not just about generating sales, or conversions but factoring in the associated costs and determining if the campaign made the desired results. Many marketers ignore this aspect of PPC campaigns. The reason is that they are content...
by Vanessa Simms | Feb 7, 2019 | Click Through Rates, PPC Metrics
Click-through rates are one of the most important data points for you to watch when running an online advertising campaign. It is a ratio, usually displayed as a percentage, which shows you the amount of people that have seen your advert, compared with the amount of...
