by admin | Oct 22, 2018 | Google Ads, PPC
In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising...
by Vanessa Simms | Sep 25, 2018 | Google Ads, Paid Marketing, PPC
Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success....
by Peter Johnson | Apr 20, 2018 | Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Google AdWords ad extensions are a great way to add information to your paid ads without incurring massive extra costs. Using ad extensions allows you to increase the attractiveness of your ads, generally making them stand out more in search results, which ultimately...
by Vanessa Simms | Apr 9, 2018 | Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Running an AdWords campaign might seem, at first glance, like a pretty simple process. Choose keywords, add funding and off you go; full steam ahead! But in reality, if you want to run an effective campaign (and who doesn’t) things need to be watched a little more...
by Peter Johnson | Mar 15, 2018 | Paid Marketing, PPC
If you are anything like me, you have imagined yourself living the spy life at some point. Dressed like James Bond in a sharp tuxedo and sipping Martinis whilst surrounded by super villains, the most beautiful women in the world and coolest gadgets you could possibly...
by Vanessa Simms | Mar 12, 2018 | Google Adwords, Paid Marketing, PPC
Knowing your return on investment (ROI) is crucial if you’re going to spend your marketing budget wisely. Although ROI is well known to be a key performance indicator (for everything, not just online marketing), 76 per cent of marketers are still either not measuring...