by Peter Johnson | Mar 2, 2019 | Bing, Paid Marketing, PPC
A good number of businesses use Google Ads platform for online advertising. However, Bing offers an alternative and is advantageous in many ways. Given that Google is the leader in the online advertising platforms with products like Pay Per Click, it tends to be very...
by Vanessa Simms | Feb 26, 2019 | Google Ads, Google Adwords, Paid Marketing, PPC, PPC Metrics
Running a successful PPC campaign is not just about generating sales, or conversions but factoring in the associated costs and determining if the campaign made the desired results. Many marketers ignore this aspect of PPC campaigns. The reason is that they are content...
by Peter Johnson | Oct 25, 2018 | Google Ads, Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Most marketers and business owners have a more is better approach to the keywords used in their Google Ad Words campaigns. Although you should experiment with multiple keywords, you should never jam them all into a single ad group. Not only will your Cost Per...
by admin | Oct 22, 2018 | Google Ads, PPC
In any business reaching out to potential customers is very crucial. A good campaigning strategy will help the firm take over in the market while a mediocre campaign will only result in financial losses. Therefore, most companies have come up with a better advertising...
by Vanessa Simms | Sep 25, 2018 | Google Ads, Paid Marketing, PPC
Keyword research is a bit like cardio. We all know we should be doing it, and occasionally we have a flurry of activity and do a bit. But, for most of us at least, we simply don’t do enough. For online advertising, keyword research is the cornerstone to your success....
by Peter Johnson | Apr 20, 2018 | Google Adwords, Google Adwords Guide, Paid Marketing, PPC
Google AdWords ad extensions are a great way to add information to your paid ads without incurring massive extra costs. Using ad extensions allows you to increase the attractiveness of your ads, generally making them stand out more in search results, which ultimately...
